Retired MLB players are increasingly stepping into the cannabis industry, using their on-field credibility and firsthand experience with pain, recovery, and wellness to build brands rooted in authenticity. As legalization expands and athletic perspectives shift, these former pros are helping reshape how fans and consumers view cannabis—not as a taboo substance, but as a legitimate wellness tool backed by both research and lived experience.
One of the most recognizable figures in this movement is David Wells, the former All-Star pitcher known for his durability and fiery personality. After years of battling chronic knee pain, Wells turned to CBD as an alternative to opioids. He has since become one of MLB’s most vocal advocates for expanding therapeutic cannabis access, arguing that if CBD had been available during his career, his longevity might have been even greater.
Another notable voice is Ryan Dempster, the longtime Cubs and Red Sox pitcher who entered the cannabis space through strategic partnerships and advocacy. Dempster has publicly discussed the mental and physical toll of pitching nearly two decades in the majors and has aligned with CBD companies focused on sleep and recovery—two issues many former players struggle with post-retirement. His involvement reflects a broader push among ex-players to normalize cannabis not only for pain management but also for emotional well-being.
Former big-league outfielder Kyle Blanks is also making a name for himself in the cannabis world. After multiple injuries derailed his promising MLB career, Blanks transitioned into cultivation and product development. Reports from industry publications note that he brings a farmer’s discipline to the craft, focusing on small-batch, terpene-rich flower cultivated through sustainable practices. His move represents a growing trend of athletes entering cannabis not just as spokespeople but as hands-on operators.
While not every former player has launched a brand, several have embraced cannabis as educators and advocates. Dirk Hayhurst, the former pitcher and author, has spoken openly about how CBD helped manage anxiety—an issue he says often goes undiscussed in professional sports. His message resonated with fans who have followed his post-MLB media career and appreciate his transparency about mental health.
Collectively, these players are helping bridge the gap between traditional sports culture and modern cannabis wellness. Their influence matters: fans trust athletes who endured the grind of 162-game seasons, cross-country travel, and relentless physical stress. When those same athletes turn to cannabis for recovery, it reframes the conversation for consumers who may still be navigating lingering stigma.
As MLB continues to soften its stance on marijuana—with testing no longer part of the league’s drug program—more former players are expected to explore cannabis entrepreneurship. For fans, that means a growing lineup of athlete-built brands shaped by real experience, real injuries, and a desire for healthier alternatives.